Where we come from

Gerhard Gollnest and Fritz-Rüdiger Kiesel started selling toys in 1981. Over the years, the small two-man business in Hamburg has become Northern Germany‘s largest toy manufacturer. Today the company is located in Güster and employs more than 450 people worldwide. With a deliverable range of more than 2,000 articles, it is also one of the largest producers of wooden toys. Up to 200 product developments see the light of day every year. 20 million toys are delivered to over 80 countries annually. But size is not the benchmark for Gollnest & Kiesel.

As a value-based family business, we focus on people, on working in partnership with our business partners and on caring for future generations. It is children who drive us, in everything we do. That is why the careful use of resources, the quality of the toys and the joy our products bring to the little ones are what count most for us.

Our promise

With almost 40 years of experience in the manufacture of toys, a strong sense of responsibility for child safety and a highly developed quality management system, the company ensures that toys from Gollnest & Kiesel are safe.


Own production


Through comprehensive control over the entire supply chain, both quality and social standards can be guaranteed comprehensively. Gollnest & Kiesel‘s five factories therefore ensure flexibility in manufacturing and safety in production.


Success is our incentive

Good work is appreciated. By our customers, by independent expert juries, associations, editorial offices and end users. We have received numerous awards, also from markt intern. Every 2 years, the middle market-oriented industry service surveys



more than 4,000 specialist toy retailers in Germany, Austria and Switzerland. For the third time in a row, Gollnest & Kiesel has been voted No. 1 specialist trade partner in 2020

What really matters

Sustainability and social commitment are indispensable for the company. In 2004, Gollnest & Kiesel planted trees for the first time. Under the motto „A tree for every newborn child in Schleswig-Holstein“, Gollnest & Kiesel has



150 million children worldwide are engaged in child labour, depriving them of their basic rights and opportunities. This is why Gollnest & Kiesel is committed to building schools in the Third World. Because education is the way out of poverty and child labour. In cooperation with the



Sustainability also plays a major role in production at Gollnest & Kiesel. The European factories are either equipped with photovoltaic systems or use green electricity. The company already has a climate-neutral energy balance all over Europe


Sustainability and social commitment are indispensable for the company. In 2004, Gollnest & Kiesel planted trees for the first time. Under the motto „A tree for every newborn child in Schleswig-Holstein“, Gollnest & Kiesel has contributed in a small way to making the most sparsely wooded federal state in Germany a little greener. More than 400,000 trees have been planted in the meantime.


children‘s relief organisations „terre des hommes“ and „Children in Africa“, ten schools have been built so far. Together with registered Arise e.V., Gollnest & Kiesel is currently building its eleventh school in Ghana.



Enabling our children
to live in a world worth
living in.


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